Some great questions that marketing professionals can make note of and PR professionals can take to their next business discussion.

The internet is impulsive. Print is immersive... and both continue to grow. Just differently.

A lot of people comment or inquire as to the ‘Choreography’ part of our company name so I thought I’d give the long and short of it.What is Choreography?

PITCHING is no longer what it once was – it’s about seeking out the appropriate way to reach the reporter and starting a conversation with them!

So picture the media as a pack of zombies. They are on a mission and are laser focused on one story - Braaaaiiinnnsss.

What does your tagline say about you - more importantly what does it inspire in your target customer?

We love how Jim Bean boldly  sticks to their brand!

I love this. Starbuck's tweet-a-coffee/#!  I love it for so many reasons....first and foremost because it's a great example of giving fuzz factor to the cold, hard internet AND because it bridges two worlds beautifully - PR and promotion.

It's the most wonderful time of the year... wait, that's September - or is it December? Nope, for PR folks, it's Christmas PR preparation time!

How can a company or brand harness the power of these publicity tornadoes?