Instead of talking about elevator pitches or key messages - I'm going to boil down this post into one word: Packaging.

The biggest difference between marketing and PR: one inspires people to tell and share with others.

As consumer purchases become more value driven - it is important to use appropriate social channels to let people know, not only what you are, but what type of community you've created.

Don't let your company 'Go dark' or fall off the radar completely. The message should never die.

Two recent events have brought my attention to Crisis Communications and the flurry of panic that ensues when one finds themselves or their company, the subject of negative attention. Catalyst CC stands by our Triple 'A' approach (Accessibility, Action, Accountability)

We realize that start ups or smaller companies don't always have the funds to retain an ongoing PR machine. Sometimes, ya just need a boost.

Often we must train the client to understand the timeliness and importance of sharing their personal viewpoint and their take on a business, product, or event as the expert.

Put on the brakes! Your PR team will require a few checked boxes before putting you, and your message, in the spotlight.

And finally, for those wondering whether theirs is floating in a sea of other releases or making any impact at all, I call this,Is My Release Measurable?

This is part one of a three part series on Media Releases. Are they worth it? What to consider? What’s their value?