If you've never given much thought to the tagline or message at the top of your website banner or underneath your company logo - you may be surprised at how much is riding on this five to seven word phrase.
I love this KFC stunt from 2014 for a few reasons, the most obvious of which is it has people scratching their heads (talking), and the brand has lost nothing in the way of respect, or value.
Most business owners fail to capitalize on 90% of profits that exist in their current customer base, simply by not engaging them in the right way. Are you hitting them with the right content?
We need to see more HYBRID Business + Communication Plans which delve a little more deeply into the consumer behaviours, current marketing trends and consumer engagement.
Owning your brand - requires a dash of creativity and a whole lot of flexibility. But as a small business, you have the luxury of being nimble and adaptable.
If a book is positioned properly the first time around, you will save yourself the pain of revising and adding printing costs, or worse, having boxes of books that go unsold because they didn't quite "hit the mark" with who you were trying to reach.
