HEALTH & FITNESS

dr. teresa woolard

Catalyst rebranded successful business owner turned fitness model turned motivational speaker, Dr. Teresa Woolard. With so many accomplishments to her name at age 50+ Teresa had trouble focusing her next steps as an entrepreneur. Catalyst rebranded Teresa’s career mission so she could help to motivate unfulfilled adults to find their BEST self and live an extraordinary life with zero regrets. Teresa completed our 8 week program - This resulted in a new speaking bio and written speech, media pitch strategy, podcast schedule and culminated in Teresa creating a 6 week course that would bring women out of their midlife crisis and into the best decade yet!

“I have been searching the past 4-5 months for the person or program to help me find or take the leap to my next chapter.
Feeling frustrated, dissatisfied and unfulfilled myself in my day-to-day work, even though the businesses are doing great …So it tells me that I am not doing my ‘life’s work’. Thank you so much for pushing me. I’m very happy that I enrolled as your expertise is what I need to move forward.”

OLIVIA APPS: NATIONAL SENIOR WOMEN'S RUGBY 7s

Catalyst was proud to have worked with Olympic 2020 hopeful and National Senior Women's Rugby 7's athlete, Olivia Apps - as she prepares for the world of speaking and laying the foundation for becoming a public figure. Having lost her hair to alopecia at a young age, now 19, this girl has found a way to turn her life experiences into powerful lessons for all of us! Catalyst was engaged by Olivia's family to create a proper brand profile, before launching herself into the public sphere. This included; website audit, Key Message Process, Social Media Content mapping and a revised Speakers outline. We can't wait until Olivia is ready to launch her brand into the world and influence the next generation of superstars!

“Sometimes we just need to give ourselves permission to do what gives us joy, especially when the outside world is telling you that you should be someone or something else.” - Olivia

BLISS ANN GREEN YOGA

Amanda has worked alongside Ann Green and her studio BLiSS Ann Green Yoga as a brand consultant, publicity rep and yoga instructor.  Ann Green has built her studio on the principals of positive community partnership and a foundation of health, awareness and education.  Catalyst has assisted in elevating the studio's success in the community along with Ann's national profile as an expert instructor and educator.  Ann has been interviewed as an expert in areas of health, self-care, fitness, yoga therapy, meditation and movement on dozens of North American health and fitness podcasts and original media articles. Catalyst has also been able to secure monthly syndicated columns in BarrieToday.com and The Barrie Examiner, a syndicated 1/2 hr yoga program for Rogers Cable, and regular featured columnist in national fitness magazine OptiMyz.

premier soccer institute

Catalyst worked to gain media awareness of the premier league and drum up attention in the Barrie and Toronto area. The contract included a key message development, media pitches and outreach on their social media channels around the Fall season enrollment as well as a new toddler league. Catalyst worked to develop the soccer team’s key message strategy, gained local media awareness and created social media schedule for the launch of the soccer season.