Happy 2025! ✨
If you’re feeling ready to get attention - to be searchable - to get ahead and spark interest in your business - this blog highlights a few key things you'll want to ADD into your MARKETING funnel this year - ensuring that your message and content are coming along on your buyer's journey.
Let’s start at the top
1/3: Top of funnel = AWARENESS
🧠 Buyer's head space:
At this stage, your audience may or may not know they have a problem or a need. Your goal is to articulate it, grab their attention and be seen as a credible solution.
🔑 Content Types that work well at this stage:
Blogs: Share unique insights and perspectives to position your brand as an authority and you as a thought leader. *hint: set your own disruptive narrative.
Industry Insights & Reports: Data helps highlight trends in the industry or challenges your audience faces, demonstrating your understanding of their day to day.
Shareable Content: Take the above 👆🏼 and think infographics, short videos, and disruptive posts that drive home your point.
🥷🏼Ninja move: Move onto mainstream news media and spread your message far and wide. 🎥 📺 🎧
🎯 How'MY'Doin?:
Goal for this step is AWARENESS. Period. Drive traffic, build brand portfolio, and spark initial interest. Success here is measured by reach, impressions, or website visits among other metrics that your digital team can help with
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OK now, you’re showing up. You’ve sparked interest, but now what? Turn curiosity into connection; Awareness into engagement. 🔄
Now your content has to build trust, connect authentically, and keep the conversation going…
2 / 3: Mid-Funnel = ENGAGEMENT
🧠 Buyer’s Headspace:
At this stage, your audience has found you, recognizes their challenge and is actively seeking solutions. It’s your opportunity to build trust and show them you’ve got the answers they need.
🔑 Content Types That Work Well Here:
White Papers & E-books: Dive deeper into the problem and offer actionable insights (based on your experience) to help guide their decision-making.
Lead Magnets: These are value-packed templates, like checklists, or other downloadables that they’ll happily exchange for contact info.
Webinars or Workshops: Offer interactive sessions that speak directly to pain points, answer their burning questions, and showcase expertise.
🥷🏼 Ninja Move: Use personalized email sequences to nurture leads captured through mid-funnel content. **Speak to someone who knows sales and how to write!
🎯 How’MY’Doin?:
The goal at this stage is ENGAGEMENT so you want to capture leads, nurture relationships, and prove you’re the pro they can trust. Key metrics here? Think email sign-ups, newsletter subscriptions, webinar attendance, and lead conversions.
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You made it to the finale! OK, now let's wrap this up and dive into the final part of your content journey.
3 / 3: Bottom of Funnel = CONVERSION
🧠 Buyer’s Headspace:
You’ve earned their trust, and now it’s time to seal the deal. At this stage, your audience is truly evaluating their OPTIONS. They’re ready to make a decision, but you need to prove WHY you’re the best choice.
🔑 Content Types That Close the Deal:
Case Studies: Show them the success you’ve delivered for others with real-life examples and measurable results.
Video Testimonials: A well-scripted Q&A with a happy client can make you SHINE with exactly what customers need to hear.
Targeted Calls-to-Action (CTAs): Direct and compelling asks like “Request a Demo,” “Book a Call,” or “Sign Up Today” close the loop on their journey.
🥷🏼 Ninja Move: Consider upping your Sales Call/Discovery Call game - your goal is to make the customer CHOOSE; Stay where they are, or move forward. Talk to me about a winning sales script for your team. ✨
🎯 How’MY’Doin?:
The target goal here is CONVERSION. The only way to do this is by showcasing your value. Some other key metrics could be demo requests, quote submissions, or direct purchases.
But really - there is an art to this. Demonstrating value in a conversation or on a call is another part of this puzzle that you want to get really good at. ✨ Talk to me for tips for your sales and admin teams ✨
I'm happy to have taken you on this buyer’s journey and how your content can guide them to the finish line. 🚀
Let’s make 2025 the year your marketing funnel converts like never before!
For the original series on LinkedIn click here