Aside from being authentic, which I think is what he wanted to achieve, some critics feelthis CEO was treading into some inappropriate territory. What do you think?
We need to constantly shift towards an"authenticity movement" that can only be made real by emanating from a truth, a deep core... and most often, a person.
Don't be afraid to share all of the gritty details with your PR or marketing team to get to your true story behind your brand. Often, it's what lies underneath.
Time to squash the old PR stereotypes. There has been quite a change, not only in our social and marketing landscapes but in the path of communication between client and consumer.
